Today I learned about “Minimum Advertised Price” and thought I’d share that knowledge with you. If you already know about it then you can just skip over this post.
Minimum Advertised Price (or MAP for short) is where a company states an item can’t be advertised for lower than a set amount.
Slickdeals was talking about deals on the new 2012 Furby, and it looks like Hasbro has set a $54.00 MAP for the new Furby (that post says $54.99, but I’ve heard it’s $54 lowest). Based on the MAP you shouldn’t see the new furby being advertised anywhere for less than that amount. If you do then that retailer has the chance to get removed from carrying that item in their stores.
This explains why sometimes Amazon or Best Buy have things that tell us to add item to cart to see the price. Wow, I never ever knew why they did that. I always thought it was just some annoying ploy to get me to add it to my cart! When you see “add to cart to see price” it means, “we’re not allowed to advertise this price, you must check it out in a secret and intentional way so we don’t get in trouble.”
What it means for you? Let’s take for instance 2012 Furby.
Don’t look for Furby to be advertised on Black Friday for some crazy low price. Expect something like, “Price to low to advertise” or something like that. That explains why that happens! I always thought those were to get you in the store or save price cutting for the last minute so word of mouth could spread the price and not the ad. I guess I was only part right about why they do it.
Today the Furby toys are on sale nationwide in stores and online. I found Furby on Amazon for many different prices. Seriously, I guess which color toy you want dictates how much it costs to those sellers on Amazon. As of publication this yellow Furby was already less than the MAP. How does that work? Amazon maybe is different in that like ebay they have individual sellers. Hmm.
This is expected to be one of the hot toys for 2012 – what else do you think will be? I’m looking for ideas so I can scout for deals on items you are looking for this year!